KEW GREEN HOTELS EXPANDS INTO SOUTH EAST ASIA
WITH SEVEN PROPERTIES IN BANGKOK, THAILAND
Kew Green Hotels, one of the UK’s leading hotel management companies with over 55 hotels in its portfolio, is set to expand into the South East Asia market, launching seven properties, with four under the Wyndham Hotels & Resorts brand umbrella in Bangkok, Thailand, commencing from quarter one 2021, delivered by a new joint venture with Siamese Asset. Alongside the launch of these seven properties, Kew Green Hotels will also be launching a Commercial Hub for South East Asia to support the region, based in Bangkok.
As hospitality experts, Kew Green Hotels set themselves apart by combining years of experience with innovative ideas to deliver outstanding hotel services and by delivering exceptional returns for hotel owners. Combining market-leading technology with expert talent, the Commercial Hub will integrate proactive and reactive sales, marketing, analytics and revenue management, to support their increasing hotel portfolio in the region, providing a consolidated approach to deliver growth.
Working alongside the Group Commercial Director, Halo implemented a global PR campaign, collaborating with a Thai PR agency to support with in-country communications. As a result of the press campaign in July 2020, over 70 pieces of coverage were generated including 3 CEO interviews in hospitality, travel trade and business titles.
In addition to the international campaign, Halo continues to support Kew Green Hotels with bespoke campaigns for hotels across their portfolio, as well as providing corporate communications support.