HOSPITALITY MARKETING & CUSTOMER EXPERIENCE SPECIALISTS
Turning brand promise into commercial performance.
Helping hotels, owners and operators turn brand strategy into measurable guest loyalty, reputation and revenue.
Founded in 2019 by Ashleigh and Michael Donald, Halo brings senior leadership across operations, guest experience and commercial marketing to hotels, owners and operators in the UK and internationally.
Most hospitality consultants specialise in either marketing or operations. Halo integrates commercial marketing, CRM, guest experience and operational thinking into one connected guest journey.
40+ Years combined experience
15+ hotel openings and rebrands delivered
80%+ client retention since year one
95% new business from referral
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Launches & Rebrands
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Guest Experience, Service Culture & CRM
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Fractional Marketing Director
OUR CLIENTS
“Ashleigh played a key role in the successful launch of Montcalm Mayfair and Lilli by Akira Back in 2025, helping to shape positioning, launch strategy, media moments and content planning. She also supports our awards and recognition strategy, including Montcalm Mayfair being named Best Hotel Opening 2025 in EMEA by Marriott.As Fractional Marketing Director, she combines strategic direction with hands-on execution, working closely with stakeholders across the business to ensure clarity, cohesion and consistency across marketing, PR, brand and communications.
Samantha van Exter - Head of Hotels at Montcalm Collection
“Ashleigh is a dynamic professional whose expertise in branding, PR, and marketing consistently delivers outstanding results. She excels at managing stakeholders across all levels with a hands-on, strategic approach and a great sense of humour.”
Joanna Fisher - Commercial Specialist and former Commercial Director at Kew Green Hotels
“We worked with Michael, Ashleigh and the Halo team on the brand for a recent London hotel opening. Their understanding of hospitality marketing, overall industry knowledge and their sharp focus on both the employee and customer journey helped us create & shape a brand that found its niche in the market, feels authentic and interesting and holds the Experience at its heart.”
Rob Flinter - Regional General Manager at Westmount Hospitality Group
“Halo’s deep hospitality sector experience and extensive industry network brought immediate value to our projects. We especially appreciated their proactive approach, positive attitude, and commitment to delivering excellent value.”
Simon Catterick - Founder & CEO of mission : net zero
“Ashleigh is the most effective marketeer I've ever worked with.”
Graham Norris - Managing Director of InnPractice
“Ashleigh is always so supportive of our hospitality, tourism, and events students, and gives them incredible help as the next generation of industry professionals. Ashleigh is also on the Employer Advisory Board, and her insights, experience and knowledge of the hospitality and travel industry are always appreciated and valued.”
Dr John Dunning - Sheffield Hallam University
“The Halo Team are a joy to work with and totally aligned with our values and vision.”
Lucy Flinter, Director at Zero Procure