Creating Success with Lasting Impressions
A customer experience, marketing & communications consultancy for hospitality, leisure and tourism
Halo Business Consulting
With over 30 years’ experience in global luxury hospitality, co-founders, Ashleigh and Michael Donald, offer flexible and hands-on support, helping brands to redefine, communicate and sustain success, in this new environment.
At Halo Business Consulting, we bring insight and experience, beyond the day-to-day operations. Rooted in hospitality operations, customer experience and marketing communications, we are adept at applying our skills across multiple disciplines and industries and to support businesses during times of change.
We understand the entire business operation, becoming part of your in-house team, speaking your language, to deliver a clear return on investment.
Whether it's fully integrated consultancy, advice in one key area or becoming a virtual leadership team member, we offer companies access to senior industry professionals, without having to commit to a full-time resource.
MARKETING & COMMUNICATIONS
MARKETING & COMMUNICATIONS
Ashleigh has extensive experience as an in-house Marketing & Communications Director, with eight years with Starwood Hotels & Resorts in London, Turnberry and Thailand. In 2014, she implemented the pre-opening communications to launch Shangri-La Hotel, At The Shard in London.
She has also worked at some of the top London-based PR agencies including PRCO, The Massey Partnership and Luchford. She has supported the launch of acclaimed real estate developments including 432 Park Avenue and Hudson Yards in New York as well as Four Seasons Ten Trinity Square in London. In addition, Ashleigh has represented Asia's leading PR agency, Shine PR, as its UK PR Consultant since its inception in 2010.
Ashleigh’s core competencies include hotel and residence launches, global marketing & PR strategy, media relations, crisis communications, brand management, collateral production, photoshoots, filming, direct marketing and partnership marketing.
In 2019, Ashleigh was honoured to be appointed as an Entrepreneur in Residence and member of the Alumni Leadership Circle at Sheffield Hallam University Business School.
CUSTOMER EXPERIENCE & OPERATIONS
Michael is a senior hospitality professional with 15 years' experience leading the front of house teams in luxury international hotels and resorts.
During his tenure with Starwood Hotels & Resorts, Michael led customer experience departments, conducted Six Sigma operation innovation initiatives and was part of the pre-opening task force for two London hotel openings.
Most recently, Michael was the Reception Manager at The Goring in London, the only hotel with a Royal Warrant from Her Majesty, The Queen. In 2015, Michael helped the hotel win the coveted five-star rating from the Forbes Travel Guide and win the AA London Hotel of the Year in 2017.
Michael is passionate about providing clients with excellent service and has spent his career developing teams to exceed the expectations of some of the world's most discerning clientele. With a keen eye for detail and a devotion to finding solutions, Michael ensures that all processes are optimised to allow employees to concentrate on making personal connections and tailor the service experience for guests.
WHAT WE CAN DO
WHAT WE DO
Creating success with lasting impressions - also known as The Halo Effect
We ensure that your message and service delivery is on brand, on target and delivers results with longevity.
Delivering interim and ongoing support, we offer direction, coaching and implementation. We are flexible to work with businesses, adapting to suit your requirements.
We also collaborate with marketing, PR and branding agencies, to help deliver key campaigns or projects.
- Customer journey
- Service culture training
- Customer retention strategy
- Quality assurance measures
- Six Sigma process improvement
- Operational audits
- Deep dive marketing reviews
- Strategy development
- Marketing plan creation
- Brand transformation
- Direct marketing
- Content strategy & creation
- Collateral production
- Photoshoots and filming
- Website audits
- Pre-opening strategy
- Re-launch & re-brand strategy
- Hotel and business launches
- Media relations
- Press releases
- Crisis communications
- Social media
- Thought leadership
- CSR strategy
"Ashleigh is a delight to work with and joined us right in the middle of our re-brand. She understood our brand and got stuck in straight away providing valuable thought and a practical approach. Her wealth of experience especially came through on an internal project where she listened, provided clear communication and sought to understand our systems whilst being flexible in an extremely busy period. It's been a pleasure working with her."
Head of Marketing, Resident Hotels
“Ashleigh provided strategic marketing and communications leadership at a time when the company was at a very embryonic stage, whilst dealing with a strong legacy around organisational changes that had taken place in the previous eighteen months. Ashleigh’s direction, thought leadership and expertise helped us to quickly establish the priorities, deal with the “what’s important now” and develop a clear plan for the future with next steps. Over the three months that Ashleigh worked with us she built some very strong relationships, proved some quick wins and helped in communicating the marketing priorities to a wide range of stakeholders. She’s a pleasure to work with and I’d love the opportunity once again in the future.”
Commercial Director, Almarose Hotels & Resorts
"Halo's previous experience, working with design and architecture sectors, aligns with Anise Gallery's aesthetic. From supporting with press releases to targeting media for exhibition launches, Halo are on hand to complement our outreach, on an as needed basis. Their insights into the media landscape, plus their flexible and friendly approach make them the perfect extension to our small team."
Founder, Anise Gallery
"Ashleigh has been instrumental to the diversity and creativity of Shine PR. Her strategic and business acumen has been an invaluable resource to several projects. Ashleigh is bright, personable and a delight to work with and makes solid connections with people from all walks of life seamlessly and effortlessly."
Managing Director, Shine PR
"During my time working with Michael I found him to be hard working and customer focused. He is consistently professional with guests and colleagues, always reliable and exceptionally trustworthy. I would not hesitate to recommend him as someone who always acts with the greatest discretion and integrity."
Global Brands Operation Director, The Hoxton
"Ashleigh and I worked together first when she was in-house at Shangri-La - and then, because she was so capable and dynamic, we hired her as an Account Director at The Massey Partnership. That was a great move; Ashleigh is hard-working, thorough, smart and bonds easily with her clients. She's someone you can completely rely on and a great pleasure to work with as she has a really positive, can-do attitude."
Director of Marketing Communications, The Savoy
"Michael is great to work with, a passionate and focused leader, whether dealing with customers or associates. He has a great ability to act and not 'react' to challenging situations and was very supportive of the rest of the team and other departments when we worked together."
Hotel Manager, Bloomsbury Hotel, a member of the Doyle Collection