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Customer Experience, Marketing & Communications Business Services

Winners of Professional Services Start-Up Award 2022

Halo Business Consulting


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Halo Business Consulting helps businesses deliver powerful Customer Experience, Marketing & Communications initiatives by providing flexible and hands-on support.


With over 30 years of experience in luxury hospitality and related industries, co-founders, Ashleigh and Michael Donald and their network of collaborators, help brands to redefine, communicate and sustain success, in this new environment. 

Whether it's fully integrated consultancy, advice in one key area, or becoming a virtual leadership team member, we offer companies access to senior industry professionals, without having to commit to a full-time resource.

Ashleigh Donald Michael Donald Halo Business Consulting


Ashleigh has extensive experience as an in-house Marketing & Communications Director, with eight years with Starwood Hotels & Resorts in London, Turnberry and Thailand. In 2014, she implemented the pre-opening communications to launch Shangri-La Hotel, At The Shard in London.


She has also worked at some of the top London-based PR agencies including PRCO, The Massey Partnership and Luchford. She has supported the launch of acclaimed real estate developments including 432 Park Avenue and Hudson Yards in New York as well as Four Seasons Ten Trinity Square in London.  In addition, Ashleigh has represented Asia's leading PR agency, Shine PR, as its UK PR Consultant since its inception in 2010.


Ashleigh’s core competencies include hotel and residence launches, global marketing & PR strategy, media relations, crisis communications, brand management, collateral production, photoshoots, filming, direct marketing and partnership marketing.


In 2019, Ashleigh was honoured to be appointed as an Entrepreneur in Residence and member of the Alumni Leadership Circle at Sheffield Hallam University Business School. 


Michael is a senior hospitality professional with 15 years' experience leading the front of house teams in luxury international hotels and resorts.


During his tenure with Starwood Hotels & Resorts, Michael led customer experience departments, conducted Six Sigma operation innovation initiatives and was part of the pre-opening task force for two London hotel openings.

Most recently, Michael was the Reception Manager at The Goring in London, the only hotel with a Royal Warrant from Her Majesty, The Queen. In 2015, Michael helped the hotel win the coveted five-star rating from the Forbes Travel Guide and win the AA London Hotel of the Year in 2017.


Michael is passionate about providing clients with excellent service and has spent his career developing teams to exceed the expectations of some of the world's most discerning clientele. With a keen eye for detail and a devotion to finding solutions, Michael ensures that all processes are optimised to allow employees to concentrate on making personal connections and tailor the service experience for guests.



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Creating success with lasting impressions - also known as The Halo Effect

We ensure that your message and service delivery is on brand, on target and delivers results with longevity. 


Delivering interim and ongoing support, we offer direction, coaching and implementation. We are flexible to work with businesses, adapting to suit your requirements.


We can also collaborate with marketing, PR, branding and lead generation agencies, to help deliver key campaigns or projects.

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- Customer journey

- Service culture training

- Customer retention strategy

- Quality assurance measures

- Six Sigma process improvement

- Operational audits

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- Deep dive marketing reviews

- Strategy development

- Marketing plan creation

- Brand transformation

- Direct marketing

- Content strategy & creation 

- Collateral production

- Photoshoots and filming

- Website audits 

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- Pre-opening strategy

- Re-launch & re-brand strategy

- Hotel and business launches

- Media relations 

- Press releases

- Crisis communications

- Place-making

- Social media

- Thought leadership

- CSR strategy



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Kew Green Hotels Logo
RA Jackson Logo
Storyboard at Shepperton Logo
For the Love of the North Logo
Hospitality People Group
The Resident Logo
Zero Procure Logo
Almarose Hotels & Resorts Logo
Light Human Hotels Logo
The County Logo
Voco Logo
Anise Gallery Logo


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"Thank you for your drive, determination, creative flair on making things happen that have added huge value to our business and the rocky journey this year. We're so glad to have you by our side."

Joanna Fisher

Commercial Director, Kew Green Hotels

"We both love working with you and you are very much part of the FTLOTN family."

Paul & Lucy Hull

Owners, For the Love of the North

"Halo supported Zero Procure with our launch including writing copy for our website and spearheading the public relations campaign. They worked closely with us to help shape our brand communications and continue to be on hand to provide advice and support as Zero Procure grows.  Ashleigh and the Halo team are a joy to work with and totally aligned with our values and vision.  They always have a positive attitude with a proactive approach and often go above and beyond expectations."

Lucy Flinter

Director, Zero Procure

"Ashleigh is a delight to work with and joined us right in the middle of our re-brand. She understood our brand and got stuck in straight away providing valuable thought and a practical approach. Her wealth of experience especially came through on an internal project where she listened, provided clear communication and sought to understand our systems whilst being flexible in an extremely busy period. It's been a pleasure working with her."

Kay Dowd

Head of Marketing, Resident Hotels

“Ashleigh provided strategic marketing and communications leadership at a time when the company was at a very embryonic stage, whilst dealing with a strong legacy around organisational changes that had taken place in the previous eighteen months.  Ashleigh’s direction, thought leadership and expertise helped us to quickly establish the priorities, deal with the “what’s important now” and develop a clear plan for the future with next steps.  Over the three months that Ashleigh worked with us she built some very strong relationships, proved some quick wins and helped in communicating the marketing priorities to a wide range of stakeholders.  She’s a pleasure to work with and I’d love the opportunity once again in the future.”

Philip Gardner

Commercial Director, The QHotels Collection

"During my time working with Michael I found him to be hard working and customer focused. He is consistently professional with guests and colleagues, always reliable and exceptionally trustworthy. I would not hesitate to recommend him as someone who always acts with the greatest discretion and integrity."

Kelly Morgan

Global Brands Operation Director, The Hoxton

"Halo's previous experience, working with design and architecture sectors, aligns with Anise Gallery's aesthetic. From supporting with press releases to targeting media for exhibition launches, Halo are on hand to complement our outreach, on an as needed basis. Their insights into the media landscape, plus their flexible and friendly approach make them the perfect extension to our small team."

Jacquelyn Jubert

Founder, Anise Gallery

"Michael is great to work with, a passionate and focused leader, whether dealing with customers or associates. He has a great ability to act and not 'react' to challenging situations and was very supportive of the rest of the team and other departments when we worked together."

John Kelly

Deputy General Manager, Adare Manor


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+44(0)790 7058206

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+44(0)783 5994647

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