ABOUT HALO
Award Winning Leadership In Hospitality Marketing and Customer Experience
We'll help you earn your Glowing Halo Effect with guests and experiences.
We're honoured...
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“Hugely impressed with Halo's hospitality industry experience, insights and ability to deliver a seamless and highly professional service. Highly recommended.”- Andrew Wolffe, Wolffe Design
Halo Business Consulting was founded on the hospitality industry’s need in the UK and abroad for consultancy services that range from fully integrated solutions to specialized advice in key areas:
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Customer Experience
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Operations
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PR
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Marketing
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Branding
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Communications
As industry insiders, we’ve worked with some of the best hospitality brands in the USA, Thailand, Scotland and London, both in house and as consultants.
Let us put our combined 40 years of experience to work building your Glowing Halo Effect.
THE GLOWING HALO EFFECT FOR YOU AND YOUR TEAM
HALO GLOWED THROUGH HOSPITALITY'S DARKEST DAYS
Halo was born in 2019, just months before the first whispers of COVID rippled through hospitality, threatening the industry that we had been a part of building here in the UK and around the world.
Undaunted, instead of pivoting out of our niche, we doubled down with advice, online events, and doing what we could to help our clients weather the storm we were all trying to survive.
COVID was the crucible that helped us cement our place as leaders within the hospitality industry here in the UK and across the globe.
DELIVERING THE HALO GLOW
As individuals working for brands like Starwood Hotels & Resorts, Shangri-La Hotels & Resorts, and The Goring, we expected that combining our skills and experiences would be powerful. However, we didn’t expect the awards to start pouring in for our efforts in helping relaunch the hospitality industry. The continuous support from our clients and their rave reviews confirm that our approach to creating experiences and executing marketing and communications strategies exceeds expectations.
“Michael is great to work with, a passionate and focused leader, whether dealing with customers or associates. He has a great ability to act and not 'react' to challenging situations and was very supportive of the rest of the team and other departments when we worked together.”- John Kelly, Pan Pacific London
“Ashleigh is the most effective marketer I've ever worked with. She not only comes with the ideas, she ensures they're successfully implemented.”- Graham Norris, Managing Director
- Managed & International, Kew Green Hotels
THE GLOWING HOSPITALITY HALO EFFECT
Halo Key Points:
Brand Perception: A strong halo effect builds trust, loyalty, and positive brand associations.
Consistency: Consistent exceptional service and attention to detail reinforce positive perceptions.
Differentiation: A brand is set apart from competitors by delivering memorable experiences.
Continuous Improvement: Brands must continuously refine offerings to align with evolving guest expectations.
Lasting Impressions: Prioritising excellence creates lasting connections with guests, inspiring loyalty and advocacy.
"...feels like collaboration..."
"“Now we feel confident when we publish online because we have Ashleigh helping us develop our thought leadership pieces from ideation to final edits. It’s all our ideas, but she helps us shape our writing into concise, professional, and on brand comms. Working with Ashleigh feels like collaboration”…
