Halo is a multi-award-winning specialist hospitality marketing consultancy. We support hotels, hospitality brands and travel businesses with marketing strategy, brand positioning, guest experience strategy, service culture training, communications, content, PR, CRM, digital campaigns, workshops and commercial guest communications, working at both strategic level and in hands-on delivery.

We work with boutique hotels, luxury hotels, independent hotel groups, lifestyle brands, and hospitality owners and operators. Our clients range from single properties to multi-site portfolios, as well as hospitality suppliers, education-focused organisations and industry partners seeking specialist hospitality marketing and guest experience insight.

Yes. We understand the challenges and opportunities that come with boutique and independent hospitality, from positioning and storytelling to guest experience, local market relevance, direct booking strategy and opening or relaunching with impact.

Yes. We support hotel openings, rebrand launches and repositioning projects, including pre-opening marketing strategy, website and content planning, launch communications, PR coordination, social media, CRM journeys, campaign development, service culture alignment and commercial messaging across all guest touchpoints.

A fractional marketing director gives your business access to senior-level marketing leadership without the cost or commitment of a full-time hire. This is often the right solution for hotels and hospitality businesses that need strategic direction, team support and accountability, particularly during periods of change, repositioning, brand transition, pre-opening or a hotel launch. Halo has provided this kind of support for clients including Montcalm Collection, Kew Green Hotels and The Resident, helping align brand, marketing and PR to commercial goals while supporting major launch and rebrand activity.

Yes. Halo often works as an extension of in-house teams, providing senior guidance, extra capacity or specialist expertise. We can support leadership teams, commercial teams, general managers, central marketing functions and agency partners. We also deliver workshops and training where businesses want to build knowledge, confidence and service culture within their own teams.

Both. Some clients come to us for strategic audits, planning and direction. Others need practical support with implementation too. Depending on the brief, we can shape the strategy and then execute campaigns, content, communications, guest marketing activity, service culture initiatives and learning support such as workshops or training modules.

Halo is a specialist hospitality marketing consultancy, which means we understand the commercial realities of hotel and hospitality businesses, from direct bookings and guest communications to opening timelines, reputation, F&B positioning, service culture and owner expectations. We combine strategic thinking with sector knowledge and practical delivery, without the overhead of a large agency.

Yes. We support direct revenue growth through clearer positioning, stronger guest communications, better CRM strategy, campaign planning, website messaging, offer development and more joined-up digital marketing.

Yes. CRM and lifecycle communications are a core part of our work. We help hospitality brands improve pre-stay, in-stay and post-stay communications, guest segmentation, campaign planning, database growth, automation and direct booking conversion. Our CRM work has delivered outcomes including +79% subscriber growth, open rate improvement from 17.3% to 29.7%, and click-through improvement from 1.0% to 3.1%.

Yes. Alongside marketing and communications, Halo can support guest experience strategy and service culture development, helping hospitality businesses align their brand promise with the experience delivered on property. This can include service culture strategy, guest journey review, internal messaging, workshops and training designed to strengthen consistency, confidence and brand-led service.

Yes. We support repositioning projects where a hotel or brand needs a clearer market identity, updated messaging, refreshed storytelling or a stronger commercial strategy, whether that is driven by a refurbishment, new ownership, a shifting guest audience or wider business transformation. Where relevant, this can also include aligning service culture and guest experience with the new brand direction.

Yes. We work across a range of segments including luxury, boutique and lifestyle-led brands, helping translate brand positioning into clear, commercially effective communications and guest-facing experiences.

Yes. Halo supports PR strategy, messaging, campaign ideas, launch storytelling, partnership opportunities and press-facing materials. We can also work alongside dedicated PR agencies or specialist partners.

Yes. We support social media strategy, content planning, campaign messaging, launch support and channel recommendations, always as part of a wider brand and commercial strategy, not in isolation.

Yes. Halo is increasingly asked to deliver hospitality marketing and PR workshops, education modules and online learning, as well as sessions focused on guest experience and service culture. These are designed to help teams build practical understanding across brand positioning, guest communications, CRM, PR, campaign planning and commercial marketing.

We tailor workshops around the audience and business need. Topics may include hospitality marketing strategy, boutique hotel positioning, hotel opening and launch communications, CRM and guest journey planning, PR fundamentals, social media direction, founder visibility, service culture, guest experience strategy and commercial campaign thinking.

Yes. In addition to consultancy and project delivery, Halo supports education modules, guest teaching, learning content and online sessions for hospitality teams, partners and sector organisations. The focus is always on practical, relevant learning that connects strategy with real-world application.

Flexibly, through retained support, project-based consultancy, pre-opening support, fractional leadership or strategic workshops. We tailor our involvement to the size of the business, the internal resource available and the outcomes required.

Yes. We work with a mix of stakeholders including hotel owners, operators, asset teams and brand leadership, understanding that marketing needs to support both guest experience and commercial performance.

Yes. We can review your current brand positioning, website messaging, content structure and guest journey to identify where the story, commercial proposition or user experience could be stronger.

Halo is UK-based but supports hospitality businesses in other markets depending on the brief. Many challenges around positioning, pre-opening, guest communications, guest experience and brand visibility are relevant across multiple locations.

The first step is usually a conversation to understand your business, current challenges, priorities and timescales. From there, we will recommend the most suitable type of support, whether that is a one-off project, retained consultancy or fractional leadership.

Get in touch at hello@gohalo.co.uk or visit gohalo.co.uk/contact to book an introductory conversation.